Coffee Planet LLC, the region’s largest and total coffee solutions company is scheduled for an exciting season as they take on the Abu Dhabi Desert Challenge 2010. Sponsored by Coffee Planet, Canadian biker Carl Sorensen and Steve You are set to take the desert by storm in this grueling 6 day event. Participants will complete some 2,200 km into the vast desert of Rub Al Khali, also known as the “Empty Quarter”, which spans across the UAE and Saudi Arabian borders.